Boston Marketing Agency

The Agency and What We Do

AAI Div. of Marketing Assistance Inc. is a full service marketing communications agency that helps bring customers to companies with clear consistent messaging enabled with a unified integrated approach to marketing. Services include market research, integrated communications planning, content marketing, advertising, PR, website development, email marketing, web analytics, results measurement, SEO, media selection and optimization, web surveys, SEM, eNewsletters, eBriefs™, social media, branding, competitive positioning audits, mar-comm audits, pre-event and event marketing, press releases, by-lined articles, printed materials, video creation, interactive media, trade events and direct mail.

AAI helps clients move prospects through each stage in the purchase cycle - from building awareness to imparting knowledge, creating preference, purchasing, and gaining customers who advocate for your products or services; while we maintain consistent messaging, brand and imagery across all deliverables.

Sales Support Services

AAI provides sales support services - read
about them HERE on our Sales Support Page.

Our collaborative Core Growth Process together with integrated marketing continues to be an important underpinning to building sales and sustaining market share by developing consistent core messaging and delivering it to your target market. All our communications are designed for high response and we have numerous awards to prove it.

Overarching Integrated Marketing Services
• Content Creation
• Marketing Plans & Budgeting
• Product Launches
• Positioning
• Lead Generation
• Design Services
• Printing Services (see below)
• Brand Building
• Copy Platform
• Customer Retention
• Employee Relations
• Market Research
• Messaging
• Digital and Traditional Media Plans
• Social Marketing Plans

AAI helps clients design and print brochures, flyers, catalogs, sell sheets, business cards, and other collateral.

printing

When you partner with AAI you work directly with some of the most experienced talent in the Northeast. Senior executives and creatives who have a solid track record of proven results for businesses ranging from Fortune 500 medical and technology companies to those with household brand names to startups.

Whether it's corporate or product branding, market research, strategic planning to deliver new key accounts, drive sales, lead generation, customer retention programs, integrated communications, or point-on center-of-target creative, AAI's people are proven talent.

And this talent goes into single projects too: ads, graphic design, web development, trade booths or business presentations. Our clients tell us we're easy to work with and our passion for our work makes it a fun experience with real people.

Mark Hersum
President
Mark's background includes a degree in electrical engineering, post-graduate business and senior design responsibilities for General Electric's Aerospace Division, Siemens, and Instrumentation Labs. In addition to his management role at AAI, he services a number of sensor, other industrial technology and sciences accounts. He has been a guest speaker at Harvard University to marketing graduates and served as leader of the marketing committee of a key life sciences association — Medical Development Group in Greater Boston. Mark enjoys sailing and attending baseball games in his spare time.

A. Richard Hersum
Chairman
Dick Hersum Before his chairmanship at AAI, Dick directed the advertising and PR efforts for semiconductor corporation Transitron and its 16 subsidiaries. His extensive experience includes Raytheon and Automatic Sprinkler Corp. of America. He is past Director of the Business/Professional Advertising Association and a member of the Advertising Club of Boston. Dick is an avid golfer.

Rick Schober
Art/Digital Director
Rick combines creative punch with deep knowledge of graphics and digital tools. Rick has design and development experience for several technology and other companies handling creative concepts, layouts, web design and various modes of digital asset creation. Rick studied graphic design and computer science, at New England School of Art and Design and Harvard University Extension School respectively.

Steve Davidson
Art Director
Steve is a creative force. Give Steve a verbal sketch of what needs to be portrayed and whether its a website, ad, brochure, etc, he will produce a look and feel which has clients exclaiming, “That’s it!”. Steve’s work has covered the gamut from technology to life sciences to retail for many clients with household recognized names and smaller niche companies. Steve enjoys playing guitar at an occasional weekend gig and writing and producing soundtracks for film, TV and industrial presentations.

Karen Sweet
Account Supervisor
Karen has years of experience having worked for DDB Worldwide in New York City and a small local agency before joining AAI. Karen’s dedication to her clients, pleasant personality, creativity and attention to detail are attributes clients appreciate. Karen enjoys attending her children’s events in various athletic and drama interests ... when she can pry some time out of her busy schedule.