© AAI Div. Marketing Assistance, Inc. 2018
Backstory –Precision Digital makes digital meters and controllers for industrial applications. They had a catalog and website imagery that was flat in the needs to be attractive and pop department as well as needing more visual definition to help customers quickly find the right product within its 164 pages.
Vision – Make their products visually interact with the natural characteristics they measure, increase readability and ease of finding the right product from numerous product choices.
Work – Added dramatic and relevant imagery visualizing their primary measurements: flow, level, pressure and temperature as well as a color coded table of contents, color keyed pages and a clean layout.
Results – Sales support materials that have been well received and stood the test of time.