Backstory – A life science spinoff, BiODE wanted to grow fast, real fast. Starting gate to over a million dollars in sales and in a position for acquisition in nine months fast.
Vision – Combine a stream of articles specific to each target category as well as an ad campaign with the dual purpose of increasing awareness and piquing the interest of suitors it was a big reach for a limited budget.
Work - Strategy and planning, copy platform, media relations, PR, media analysis, market analysis and market-specific messaging, advertising campaigns and collateral materials.
Results – Between nine and 12 months BiODE was acquired by Dover a multi-billion dollar manufacturing company.
© AAI Div. Marketing Assistance, Inc. 2018