Backstory – SleepMed is an innovator in diagnostic EEG equipment and services. Having great success stories in cooperation with physicians is one thing, communicating it was the challenge.

Vision – Leverage cases where physician diagnosis was aided by their equipment and services. With synchronized video and EEG of specific cases - Case of the Month - was 'born' showcasing SleepMed's powerful diagnostic capabilities.

Elements – Case-based interactive multimedia for physicians, print advertising, media research, partner marketing, direct mail and PR.

Results – Sales managers report the interactive CDs are a big help year-after-year in closing agreements with physicians.