Backstory – Raising funds for organ transplant research at Massachusetts General Hospital takes ideas, planning, recruiting some big name sports celebrities and executing the plans well in an environment of many non-profits competing for fewer fundraising dollars.

Vision – Everyone likes to have fun and the MGH Transplant Golf Classic celebrity golf tournament is fun.

Elements – Integrate strategy and planning, identity, direct mail, event planning and marketing as well as brochures.

Results – Some of the biggest names in sports come together to deliver a unique and exciting experience that donors look forward to and every putt goes toward advances in organ transplant research.